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COURSE

Contrarian selling:

THE COURAGE TO SELL DIFFERENTLY

For salespeople who refuse to sacrifice
their integrity for their commission.

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contrarian selling

isn’t just another sales course

This course represents a revolution in sales training and philosophy, an authentic approach to sales that fits your values, builds genuine connections, and focuses on selling with integrity, humility, and humanity.

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A better human becomes a better sales professional

Do you want to sell with integrity, honesty, and authenticity?

At its core, Contrarian Selling will empower you with a new way of selling that aligns with your values and vision. It will allow you to create world-class experiences for clients while making a positive difference in the lives of those you serve.

The professional selling world is experiencing a seismic shift, allowing salespeople to reinvent themselves and become architects of their success.

As the sales landscape shifts, this course gives you the permission and encouragement to reinvent yourself and build a reputation rooted in trust and lasting impact.

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14-Module Core Training

Your path to sales freedom.

Module 2

Foundational Knowledge

This foundational module equips you with the habits, mindset, and discipline that top performers rely on to succeed. You'll also develop emotional intelligence skills to boost self-awareness, deepen empathy, and elevate every sales conversation.

Module 3

Motivation & Resilience for Sustainable Success in Sales

Build unshakable self-motivation, rethink outdated goal-setting methods, and master the habits that drive sustainable performance. You'll also learn how to prevent burnout, handle stress and rejection, and create a balanced, fulfilling sales career.

Module 4

Dynamic Communication: Virtual, Verbal, and Beyond

Transform the way you communicate—virtually, verbally, and in front of an audience or prospect, so you can influence with confidence and clarity. From mastering virtual sales calls to powerful public speaking, you’ll learn the skills and strategies that make your message unforgettable.

Module 5

Winning Before the Sale

The sale is often won before the conversation even begins—through preparation, positioning, and perception. In this module, you'll learn how to research like a pro, build a magnetic reputation through social selling, and leverage AI to amplify your reach and results.

Module 6

Prospecting Essentials

Prospecting is the lifeblood of sales, and this module gives you the tools to do it with confidence, clarity, and consistency. You’ll master modern prospecting strategies, crush call reluctance, and learn how to connect with the right decision-makers faster and more effectively.

Module 7

Relationships: The Most Valuable Currency

In sales, relationships are your greatest asset—and this module shows you how to build, deepen, and leverage them with purpose. From creating instant trust and making unforgettable introductions to forming strategic partnerships and mastering networking, you’ll learn how to turn every connection into a meaningful opportunity.

Module 8

Buyer-Centric Selling

Today’s buyers don’t want to be sold—they want to be understood, valued, and led. In this module, you’ll learn how to think like a buyer, ask powerful questions, and create so much value and trust that the sale becomes the natural next step.

Module 9

Sales DNA Decoded

True sales success starts beneath the surface—it's coded into your beliefs, mindset, and behaviors. This module breaks down the core elements of Sales DNA, helping you rewire internal blockers, master money conversations, and unlock your full selling potential.

Module 10

The Sales Success Formula

Mastering sales isn’t about gimmicks or pressure—it’s about following a clear, proven process and truly understanding your prospect’s needs through discovery. When you combine a disciplined process with authentic help, conversion becomes a natural outcome.

Module 11

Navigating Objections and Refining Your Negotiation

Objections aren’t roadblocks—they’re opportunities to deepen understanding and guide the sale forward with confidence. This module transforms outdated objection tactics into proactive strategies and teaches you masterful negotiation principles to create win-win outcomes every time.

Module 12

Follow-Up & Flow

Consistent, intentional follow-up is the heartbeat of a thriving sales pipeline, turning prospects into loyal clients. This module reveals proven strategies to master follow-up, leverage your CRM effectively, and maintain a clean, profitable pipeline that drives steady success.

Module 13

The Client Relationship Cycle

Strong client relationships are the foundation for lasting success, fueling both retention and referral growth. This module dives into how to build a powerful referral engine, nurture ongoing client connections, and maintain service that turns customers into lifelong advocates.

Module 14

Conclusion: Crafting Your Sales Legacy

This final module reminds you that true sales mastery is a lifelong journey of learning, consistent action, and personal growth. By committing to daily habits, reflection, and intentional effort, you’ll build a sustainable career that stands the test of time. You’ll become a beacon of change in a worn-out industry, creating a legacy rooted in value and respect.

Module 1

Welcome to Contrarian Selling

Forget everything you think you know about sales. This movement isn’t about scripts, manipulation, or magic formulas—it’s about reclaiming the profession with truth, authenticity, and a radically different approach that works.

Lessons on: Habit-building, Emotional Intelligence, debunking goals, detaching from outcomes, virtual selling, Daily Performance Indicators, proper prospecting, consultative selling, public speaking, leveraging AI, mastering referrals, conducting discovery, networking, building your brand, Sales DNA explained, handling objections, relationship maintenance, and more!

About Your Instructor

Steve Heroux is on a mission to redefine what it means to succeed in sales.

He imagines a world where salespeople are empowered to lead with integrity, sell with authenticity, and thrive by being exactly who they are. For Steve, the joy is uncovering the truth about what actually works in sales—and showing others how to rise above outdated tactics and step fully into their own greatness. As the founder of The Sales Collective and best-selling author of The Sales Contrarian, Steve has committed his life and career to transforming how sales is taught, led, and lived.

CHOOSE YOUR CONTRARIAN PATH

At its core, Contrarian Selling will empower you with a new way of selling that aligns with your values and vision. It will allow you to create world-class experiences for clients while making a positive difference in the lives of those you serve.

The professional selling world is experiencing a seismic shift, allowing salespeople to reinvent themselves and become architects of their success.

As the sales landscape shifts, this course gives you the permission and encouragement to reinvent yourself and build a reputation rooted in trust and lasting impact.

FOUNDATIONS

For sales professionals ready to challenge the status quo and master Contrarian Selling with honesty, integrity, and humility.

$1,500

3 monthly payments available

Enroll Now
  • 24/7 access to the complete Contrarian Selling online library.
  • 14 Modules and 140+ Lessons.
  • Downloadable Contrarian Selling Workbook.
  • Downloadable audio files Worksheets, and Templates.
  • One Sales DNA Test.
  • Live Monthly Q & A Sessions with Steve.
  • Exclusive Access to the Private Sales Contrarian Community.
  • Autographed Copy of The book The Sales Contrarian.
  • Sales Contrarian Swag (t-shirt, Journal, mug).
  • One Private, 60-minute Sales DNA Test Review Session with Steve (Zoom).
  • One Additional, 60-minute Private Coaching Session with Steve.
MASTERY

For sales professionals who want to dive deeper and be part of a thriving community built on accountability, dedication and mastery.

$2,500

3 monthly payments available

Enroll Now
  • 24/7 access to the complete Contrarian Selling online library.
  • 14 Modules and 140+ Lessons.
  • Downloadable Contrarian Selling Workbook.
  • Downloadable audio files Worksheets, and Templates.
  • Includes One Sales DNA Test.
  • Live Monthly Q & A Sessions with Steve.
  • Exclusive Access to the Private Sales Contrarian Community.
  • Autographed Copy of The book The Sales Contrarian.
  • Sales Contrarian Swag (t-shirt, Journal, mug).
  • One Private, 60-minute Sales DNA Test Review Session with Steve (Zoom).
  • One Additional, 60-minute Private Coaching Session with Steve.
LEGACY

For sales professionals ready to invest in their growth, gain powerful insight into their unique sales strengths, and lead with purpose.

$4,500

3 monthly payments available

Enroll Now
  • 24/7 access to the complete Contrarian Selling online library.
  • 14 Modules and 140+ Lessons.
  • Downloadable Contrarian Selling Workbook.
  • Downloadable Audio Files, Worksheets, and Templates.
  • Includes One Sales DNA Test.
  • Live Monthly Q & A Sessions with Steve.
  • Exclusive Access to the Private Contrarian Selling Community.
  • Autographed Copy of The Sales Contrarian.
  • Sales Contrarian Swag (Quarter Zip, Journal, Tumbler).
  • One Private, 60-minute Sales DNA Test Review Session with Steve (Zoom).
  • One Additional, 60-minute Private Coaching Session with Steve.
The Integrity Guarantee

You have 14 days to explore the materials, watch the content, and evaluate the strategies. If you find that these methods don’t align with your morals, simply send an email for a complete refund.

FAQ

1. How do I know this course will work for me?

You don’t. Steve refuses to make promises like the other social media grifters and frauds. The strategies Steve shares in this course have helped thousands of salespeople succeed over the past three decades, while allowing them to maintain their integrity and sleep soundly at night. While results vary, obviously, depending on consistent application of the principles, ideas, mindset, and suggestions, his approach works with most industries and selling environments. The best way to find out is to try it yourself, so we offer a 14-day guarantee.

2. This seems expensive. Can’t I just get the same information elsewhere?

That’s a fair question! We get that price is an important consideration. While there are plenty of free (or lower-priced) courses, books, and resources out there, this course offers something different — the hard-earned insights, ideas, perspective, and proven strategies Steve has developed and mastered in nearly 30 years of real-world sales experience. The value you get here is designed to save you time, avoid costly mistakes, and accelerate your success in a way that generic sales training just can’t match. That depth of value and guidance is what makes this training worth the investment.

3. I’m unsure if I have the time to go through this course.

It takes 15 minutes a day to drive real improvement in any capacity for a human being—yet the average American watches, streams, or scrolls for 5 hours a day! If you don’t have 15 minutes to invest in your craft and future success, we probably can’t help. We’re here when you’re ready!

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