Steve Heroux is on a mission to redefine what it means to succeed in sales. He imagines a world where salespeople no longer have to pretend, manipulate, or pressure others to win. A world where they’re empowered to lead with integrity, sell with authenticity, and thrive by being exactly who they are. For Steve, the joy is uncovering the truth about what actually works in sales—and showing others how to rise above outdated tactics and step fully into their own greatness. As the founder of The Sales Collective and best-selling author of The Sales Contrarian, Steve has committed his life and career to transforming how sales is taught, led, and lived. A trailblazer in sales and sales leadership, Steve wasn’t born with unshakable confidence. In fact, public speaking once paralyzed him with anxiety. But after stumbling into a sales job selling Cutco knives at 18, something clicked. By his senior year of college, he was the #1 Cutco rep in the entire country. He later dominated the insurance world with AFLAC, again rising to the top as the #1 agent out of 60,000 nationwide. But success didn’t blind him—it opened his eyes. The deeper Steve went into the sales world, the more he realized something was fundamentally broken. The tactics being taught were relics—manipulative, outdated, and disconnected from how people actually want to be treated. He saw talented professionals burn out under pressure to conform to these broken systems. He knew something had to change. That’s why Steve launched a movement. Through his speaking, training, and revolutionary philosophy on selling, he helps individuals and organizations break free from cookie-cutter strategies and rediscover the power of personalization, truth, and self-awareness. A rising star on the speaking circuit, Steve delivers keynotes that are bold, eye-opening, and deeply human, sparking transformation from the inside out.