At an early age, Steve Heroux had debilitating anxiety at the mere thought of standing in front of the class to give a book report. But thanks to the accidental discovery of his first sales job at eighteen years old, selling Cutco knives, he became the number one Cutco rep in the United States in his senior year of college. After seven years of performing at a high level in sales and sales leadership roles with Cutco, he decided he wanted a new challenge and entered the insurance field. He then went on to have an extensively successful career at AFLAC, where he became the #1 agent in a field of 60,000 agents. Not only did he succeed as a salesperson, but his growth as a sales leader came shortly thereafter.

The deeper he immersed himself in the sales world, the more he realized something was fundamentally wrong. The techniques being taught were relics of a bygone era, designed for a world that no longer existed. They were focused on manipulation rather than collaboration and coercion rather than inspiration. He saw talented individuals struggle under the weight of these antiquated methods. He saw teams falter, not because of a lack of effort or skill, but because they were being led astray by principles that had outlived their usefulness. And he knew something had to change. He realized that countless people—whose lives and businesses could be positively impacted—simply needed the right environment to thrive. For this reason, among many others, he dedicates his time to helping both salespeople and leaders develop the qualities and mindset needed to drive transformational change.